Throughout the past decade we’ve learned a thing or two about how to best support the marketing and communications efforts of both carriers and agents alike. We understand the nuances within the insurance industry and have developed solutions that address these specific needs.
One of the biggest challenges facing insurance carriers is getting marketing materials in the hands of the independent agents who represent their companies. To address this need, TGI has developed a proprietary software system called the AgentConnection. Simply put, this portal allows carriers to upload their marketing assets to a “storefront” that their agents can easily access through a secure login. Agents can then select and download items such as brochures, direct mail pieces, and sales kits to send to prospective clients digitally, or they can order printed versions of the same, which TGI will mail on the agent’s behalf. It’s a win-win solution: carriers are assured their marketing materials are readily available to their agents, and the agents have at their fingertips everything they need to grow their business.
Many independent insurance agencies have expressed a need for direct marketing list procurement and support, and how to amplify reach and impressions once that data is in hand. Two examples of how TGI can help: utilizing geofencing technology to reinforce your message through targeted digital advertising, and the USPS Informed Delivery® program which makes your direct mail campaigns interactive and trackable. We can also assist in the design, printing and mailing of your marketing and administrative communications. Consider us a trusted partner – one that understands your business and will do everything we can to keep your clients informed and satisfied.
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